Privacy Policy

Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you:

• Request a Free Assessment: Name, email, phone number, address, ZIP code, preferred date/time, service type, insurance information, and any additional details you choose to share
• Contact Us: Name, email, phone number, subject, and message content
• Subscribe to Our Newsletter: Email address
• Submit a Review: Name, relationship to patient, email, phone, service type, location, review content, and rating
• Participate in Our Referral Program: Your name, email, phone, and information about the person you're referring
• Create an Account: Email, password, first name, last name, phone number

Automatically Collected Information

When you visit our website, we automatically collect certain information:

• Usage Data: Pages visited, time spent on pages, click patterns, scroll depth
• Device Information: Browser type, operating system, screen resolution, device type
• Location Data: IP address, approximate geographic location
• Cookies and Tracking Technologies: See our Cookie Policy for details

Protected Health Information (PHI)

If you become a patient, we may collect Protected Health Information as defined by HIPAA, including medical history, diagnoses, treatment plans, and health insurance information. This information is subject to our HIPAA Notice of Privacy Practices.

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

• Schedule and confirm appointments
• Provide requested home health care services
• Communicate with you about your care
• Process payments and insurance claims
• Coordinate with healthcare providers and facilities

Communication

• Respond to inquiries and support requests
• Send appointment confirmations and reminders
• Deliver newsletters and educational content (with your consent)
• Notify you of service updates or changes
• Send important safety or security information

Website Improvement

• Analyze website usage to improve user experience
• Monitor website performance and fix technical issues
• Conduct A/B testing and user research
• Optimize content and features

Marketing & Analytics

• Understand how visitors use our website (via Google Analytics)
• Measure the effectiveness of our marketing campaigns
• Display relevant content and advertisements
• Send promotional emails (with your consent)

Legal Compliance

• Comply with applicable laws and regulations
• Respond to legal requests and prevent fraud
• Enforce our Terms of Service
• Protect our rights and the safety of our users

How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers

• Email Services: Resend (for appointment confirmations and newsletters)
• Analytics: Google Analytics (for website usage analysis)
• Payment Processors: Stripe (for secure payment processing)
• Database Hosting: Cloud service providers for secure data storage
• Chatbot/AI Services: Abacus.AI (for customer support chatbot)

These providers are contractually obligated to protect your data and use it only for the purposes we specify.

Healthcare Partners

• Physicians and medical facilities (with your authorization)
• Insurance companies for claims processing
• Pharmacies for medication coordination
• Other healthcare providers involved in your care

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes (subpoenas, court orders)
• Protect our rights and property
• Prevent fraud or illegal activity
• Respond to government requests
• Protect the safety of our users or the public

Business Transfers

If All Seniors Foundation is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website before your information becomes subject to a different privacy policy.

Your Rights and Choices

California Residents (CCPA Rights)

If you are a California resident, you have the right to:

• Know: Request disclosure of the personal information we collect, use, and share
• Delete: Request deletion of your personal information (subject to legal exceptions)
• Opt-Out: Opt-out of the "sale" of personal information (we do not sell your data)
• Non-Discrimination: Receive equal service and pricing regardless of your privacy choices

To exercise these rights, contact us at [email protected] or call (818) 581-4101.

General Rights (All Users)

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a portable format
• Opt-Out of Marketing: Unsubscribe from promotional emails using the link in each email
• Cookie Preferences: Manage cookies through your browser settings or our cookie banner

Data Security

We implement industry-standard security measures to protect your information:

• Encryption: All data transmitted to/from our website uses SSL/TLS encryption
• Secure Storage: Personal information is stored in encrypted databases with access controls
• Access Restrictions: Only authorized personnel have access to personal information
• Regular Audits: We conduct regular security audits and vulnerability assessments
• Staff Training: All staff receive HIPAA and privacy training

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your information for as long as necessary to:

• Provide our services and fulfill the purposes described in this policy
• Comply with legal obligations (e.g., medical records retention requirements)
• Resolve disputes and enforce our agreements

Specific Retention Periods:

• Patient Medical Records: Minimum 7 years (California law requirement)
• Contact Form Submissions: 2 years
• Newsletter Subscriptions: Until you unsubscribe
• Website Analytics: 26 months (Google Analytics default)
• Appointment Records: 7 years

Children's Privacy

Our website and services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from your child, please contact us immediately, and we will delete such information.

Third-Party Links

Our website may contain links to third-party websites (e.g., Google Maps, social media platforms). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any information.

International Users

Our services are primarily intended for users in the United States, specifically California. If you access our website from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. U.S. data protection laws may differ from those in your country.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on this page with a new "Last Updated" date
• Sending an email notification to registered users (for significant changes)
• Displaying a prominent notice on our website

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

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